© Robert Graves and Didier Madoc-Jones
At the heart of London’s theatre land, Piccadilly Circus is synonymous with bustle, noise and traffic. How would the famous junction appear in a future flooded London, after its iconic façades are re-clad with lotus-like solar panels and the spot is invaded by energy harnessing windmills? After photographing Piccadilly Circus from the elevated vantage point of Lilywhite’s department store, Graves and Madoc-Jones visually enhanced the appearance of Eros. In reality, its architectural environment dwarfs the 19th century sculpture just as its iconic status is hi-jacked by the surrounding digital advertising. By enlarging the scale of the solar panels and manicuring the urban landscape, the artists playfully imagine a dynamic new setting for the winged messenger.
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